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He was a young entrepreneur with a passion for quality and a vision for creating the finest and purest ice cream. The story of Häagen-Dazs begins in 1921 when Reuben Mattus delivered Popsicles and Eskimos produced by his mother, from a horse-drawn vehicle on Southern Boulevard in the streets of Bronx. “Häagen-Dazs doesn’t mean anything,” Reuben Mattus explained. Because the name sounds European, Häagen-Dazs is easily mistaken for a European brand. To make a living, the two worked at an ice cream parlour run by Mattus uncle, where ten-year old Reuben would squeeze lemons. Häagen-Dazs is a brand of ice cream that first appeared in the Bronx, New York in 1961. Mattus grew up in Poland and moved to Brooklyn with her family in 1921. The founder, Reuben Mattus, immigrated to the U.S. from Belarus as a child in 1921 along with his mother, Lea, and sister. Initially, he worked in his mother’s ice cream business selling fruit ice and ice cream in the streets of the Bronx in New York. Founders Reuben and Rose Mattus, husband and wife, hoped the company would … He and his mother moved to New York when he was still a child. Throughout the 1930s, 1940s and 1950s, the Senator Frozen… Reuben Mattus (1912-1994) was born in Poland during World War I, which took his father s life. To make a living, the two worked at an ice cream parlour run by Mattus’ uncle, where ten-year old Reuben would squeeze lemons. She went to work as a bookkeeper at the Senator plant in 1934 and within two years had married Reuben. His father died during the First World War, and his widowed mother migrated to New York City with her two children in 1921. Reuben Mattus is the founder of Haagen-Dazs in Bronx, New York in 1961. They joined an uncle who was in the Italian lemon-ice business in Brooklyn. By 1929, they began making chocolate ice-creams bars and sandwich under the brand Senator Frozen Products. Reuben Mattus (1912-1994) was born in Poland during World War I, which took his father’s life.He and his mother moved to New York when he was still a child. His father died during the First World War, and his widowed mother emigrated to New York City with her two children in 1921. Häagen-Dazs's founder Reuben Mattus was born in Poland in 1912 to Jewish parents. Rose Vesel met Reuben Mattus when they were children, both Eastern European Jewish immigrants in Brooklyn. Reuben Mattus, a Polish immigrant, had started out in the 1920s selling his widowed mother's lemon-flavoured ice from a horse-drawn wagon. It turns out that this popular retailer really is named after a gap — the one between adults and children, specifically. The Häagen-Dazs Brand story Reuben Mattus, our founder, believed that if you were going to indulge in ice cream, it should be a real and fulfilling experience rather than the ‘cold and sweet stuff’ of his time that was more suited for children. 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